Social networking has been a graveyard for the media industry, with users happy to leave behind sites that fail to continue innovating, in favour of younger, faster rivals. Friends Reunited, bought by ITV in 2005 for £120m, was sold off last year for a mere £25m, while AOL is said to be looking to offload Bebo, which it bought for $850m in 2008.
God bless those hard-working techies in Silicon Valley for inventing this constant stream of things that serve mostly to make me feel guilty because I don’t want to use them even though everyone else says they’re the greatest thing ever.
[I]t turns out that readers have more exalted tastes, according to the Penn researchers, Jonah Berger and Katherine A. Milkman. People preferred e-mailing articles with positive rather than negative themes, and they liked to send long articles on intellectually challenging topics.
Here’s what Apple needs to do: stop trying to convince me that an iPad is better than a Netbook. That’s not the point. I have plenty of things in my life that can bring me a calendar, music, photos, and touch-screen painting. I don’t need more of that (no matter how pretty you make it). Don’t try to put the iPad between a laptop and a smart phone—that positioning doesn’t make any sense to anyone, and no one needs that.
Start pitching this thing as the actual replacement for paper. Get some serious content deals with periodicals and papers, and maybe even offer a combined subscription service that lets you choose 8 or 10 papers and magazines for a flat fee. Get the bookstore up to Amazon stock levels, put an e-ink/LCD hybrid display in the next version, and get serious about what this really is: a multimedia reader. (Also, get your product line and pricing in order and stop trying to act like a 3G chip really costs an extra $130.) See you in three to five years!
