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[G]ood games usually offer meaningful opportunities for achievement, social interaction, and challenge; otherwise, players become little more than rats in a Skinner box, hitting a button to get a jolt of reinforcement. “The scary thing about Cow Clicker is that it’s just an incredibly clear Skinner box,” Yee says. “What does that say about the human psyche and how easy it is to seduce us?” (via The Curse of Cow Clicker: How a Cheeky Satire Became a Videogame Hit | Magazine)


