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It’s an expensive acquisition, but not an outrageous one,” Zorovic said in an interview. “Omniture’s shareholders ought to be pleased with the deal they struck. Adobe paid a decent valuation, but it’s not a steal.” Adobe plans to combine its programs that create media and Web sites with Omniture’s technology, Narayen said on the call. “The inability to monetize media on the Web is a pain point we hear, especially from customers in advertising, media and entertainment industries,” he said.
