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Members of both Facebook and its chief rival, MySpace, spend on average about 3 1/2 hours a month clicking around on each site, but they get so caught up in checking out their friends’ pages and updating their own that they are less likely to click through to the ads. What’s more, Facebook may not be able to keep up the momentum of its rapid-fire growth because social-networking aficionados are notoriously fickle. Remember Friendster? (via Is Facebook Overrated? - TIME)


