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Obama’s online success dwarfed his opponent’s, and proved key to his winning the presidency. Volunteers used Obama’s website to organize a thousand phone-banking events in the last week of the race — and 150,000 other campaign-related events over the course of the campaign. Supporters created more than 35,000 groups clumped by affinities like geographical proximity and shared pop-cultural interests. By the end of the campaign, myBarackObama.com chalked up some 1.5 million accounts. And Obama raised a record-breaking $600 million in contributions from more than three million people, many of whom donated through the web. (via Propelled by Internet, Barack Obama Wins Presidency | Threat Level from Wired.com
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