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Obama’s rise to the presidency will be studied for years to come as the textbook example of a new kind of electioneering driven by people and technology, says Ralph Benko, a principal of the political consulting firm Capital City Partners, in Washington, D.C. “It was a peer-to-peer, bottom-up, open-source kind of ethos that infused this campaign,” says Benko. “Clearly, there was a vision to this.
