Aug
23rd
Mon
23rd
A Facebook fan, whatever the count, isn’t the same thing as a website visitor, said Hemen Patel, president of CRM Metrix, which handles web analytics for such marketers as Procter & Gamble Co. and Coca-Cola. Nor is a Facebook fan page really free, he said. “Even though the platform may be free, the agency is charging $250,000 to $300,000 to maintain it,” he said. “Then we see figures like 300,000 fans, but only 300 do anything actively. … The question becomes am I really going to sell $1,000 worth of Tide to this one person over a lifetime?
